![](http://www.bhfo.com/cdn/shop/files/BCBG-Generation-1_64c85465-75fe-4935-9b78-3ace419e5c01.jpg?v=1643324945)
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BCBG Generation
BCBG stands for “bon chic, bon genre”: it is a French slang meaning “good style, good attitude”. It is the younger and more contemporary line by BCBGMAXAZRIA and geared toward a younger audience.